FSDU: Free Standing Display Unit - Where Are They Used and Why

Published: 17th February 2011
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In these times of austerity which affect business and customers alike, it is very difficult for firms to spare revenue for advertising to attract the attention of customers who seek to limit their spending. A Free Standing Display Unit, however, is a very efficient means of advertising which can result in increased sales in even the harshest economic circumstances as they are a cost-effective means of drawing the attention of consumers to the product.

Free Standing Display Units (FSDU) are, as the name suggests, free-standing structures on which samples of a product can be displayed. These units are typically seen on shop counters where customers pay for their items, as this is a prime location in which they are guaranteed to be seen by the vast majority of customers, and when boasting an eye-catching design in bright colours it is almost certain that they will draw the attention of potential customers to the product they are advertising.

The FSDU can be made from a range of materials such as card, corrugated board, correx and even foam PVC and can even boast intelligent display systems which can be ‘flat pack’ or ‘pop up’ to help save distribution costs, making FSDUs an even more cost-effective means of advertisement.

These display units can be designed to be used as either a short term, temporary display unit or be made more substantial when used as part of a longer-lasting advertising programme. The techniques employed by designers of a FSDU also follow changing tastes and trends so that the design of a FSDU reflects the favoured style of the moment. However, no matter the design, easy assembly is the main focus in the design and creation process of any Free Standing Display Unit. Also, the fact that large name brands use such display units shows that this is a tried and tested means of advertising that works.

Natalie Eastaugh is the Internet Marketing Specialist for JDRWebsites.co.uk

If you wish to find out more on FSDU

as well as information about Clearpoint Print, go to www.clearpoint-print.com

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