FSDU or FSDUs Are Free Standing Display Units

Published: 03rd March 2011
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Free standing display units, or FSDUs, are typically used in retail as display points for information. Unlike the shelves of a shop they are free standing, so the content of the FSDU display is separate from the other products. They can hold leaflets and newspapers, or act as a promotional stand for products within the shop, thus making them really quite essential in retail. FDSUs have become increasingly popular and do effectively make the layout of a shop more interesting. In addition, marketing campaigns regularly capitalise on using a variety of means to promote brands, and installing a freestanding display unit is one of the most direct ways to make specific products stand out in a shop.

Companies that manufacture and sell FDSUs in the UK also pride themselves on their design teams. It is essential for the designs to be creative and fresh, thereby meeting the demands of potential clients from big brand names. They use a wide range of materials which effectively help the free standing display unit make a great visual impression, but also to determine whether the unit will be permanent or just semi-permanent in the store. They can use anything from cardboard, plastic or wood, depending on how long the client want the free standing display unit to last. In order to keep costs down in transit and installation, the manufacturing company can design flat-pack versions of the FSDU, or part assembly units in order to control the cost of shipping.

The clients of companies that design and manufacture free standing display units usually get in contact with the manufacturer with a design brief via telephone or email. These are typically available from the manufacturer’s website alongside examples of prototype display units they have previously made.

Natalie Eastaugh is the Internet Marketing Specialist for JDRWebsites.co.uk

If you wish to find out more on FSDU, FSDUs, Free Standing Display Unit as well as information about Clearpoint Print, go to www.clearpoint-print.com

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